What are international buyers looking for in Orlando? Data and trends for 2025
- IVAN A VILLEGAS B
- Nov 19
- 2 min read
1. Orlando: epicenter of foreign investment in Florida
By 2025, Orlando has solidified its position as one of the most attractive destinations for international real estate buyers in the United States. Its unique combination of quality of life, economic growth, educational opportunities, and cultural diversity positions it as a strong alternative to more saturated markets like Miami or New York.¹
According to recent data from the National Association of Realtors (NAR), Florida continues to lead the list of states preferred by foreign investors, and Orlando represents a growing percentage of these transactions thanks to its modern infrastructure, appreciation potential and family-friendly environment².
2. Main purchasing countries and their preferences
In 2024-2025, the countries that invested the most in Orlando real estate included Canada, Colombia, Brazil, Argentina, and the United Kingdom³. Buyers from Latin America tend to look for new, well-located properties with access to services and efficient design. In many cases, they value planned and sustainable communities with comprehensive amenities and security as part of the package.
In addition, European and Asian investors are often interested in projects with high long-term rental potential or dual-use properties (vacation and investment), especially near tourist attractions, green areas or transport hubs.
3. Key trends for 2025: more than a property, a vision for life
The preferences of international buyers are evolving. A good location or an attractive price is no longer enough. By 2025, searches will be focused on:
Sustainability and energy efficiency.
Community spaces and green areas.
Proximity to modern mobility projects (such as Brightline).
Digital connectivity and smart services.
Legal and fiscal certainty in investment.
This has led to a boom in real estate projects that integrate sustainable design criteria, bioclimatic architecture and connection with nature, as is the case of the Harmony Life project, located in the Reedy Creek region (Florida Heartland), one of the corridors with the greatest projection of planned and ecological urban growth in the center of the state.
4. What do international buyers value in areas like Reedy Creek?
The natural environment, low urban density, proximity to the new Brightline stations, proximity to Epic Universe (Universal's new expanding park) and resilient development policies have made areas like Reedy Creek and Harmony Life attractive to international investors who want to combine financial return with positive impact and peace of mind.
Furthermore, the elevated stilt-like architecture — implemented by Harmony Life to avoid filling in wetlands — reinforces its appeal to buyers who value sustainable innovation and harmony with the natural environment⁴.
5. Conclusion: an opportunity for investors who think long-term
Orlando isn't just growing, it's transforming. International buyers in 2025 are looking for much more than a second home: they want to be part of future-proof communities with values like sustainability, connectivity, and conscious design.
In this context, projects like Harmony Life represent a unique opportunity for those who wish to invest with purpose, in strategic locations, with potential for appreciation and a strong alignment with new global priorities.
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